It didn’t happen overnight. But it did change everything.
I still remember the call.
It was a mid-sized company with a solid reputation, and they were looking for a new marketing strategist. I’d just gone full-time freelance and was terrified. Imposter syndrome? Off the charts. But I took the call anyway.
They asked me questions I didn’t feel fully prepared to answer. I stumbled a little. But I listened, asked thoughtful questions in return, and most importantly—I showed up with honesty and humility.
A week later, I got the email: “We’d like to work with you.”
Here’s what I learned from that moment and what I hope encourages you:
✨ 1. You don’t have to have it all figured out to start.
Clients don’t expect perfection. They want presence, perspective, and partnership.
✨ 2. Relationships matter more than pitch decks.
The connection you build during that first conversation often matters more than the portfolio you send after.
✨ 3. Be willing to say ‘I’ll find out.’
It’s okay not to know everything on the spot. What matters is your willingness to figure it out.
That first client led to others. And more importantly, it gave me confidence that I could build this thing one step at a time.
If you’re waiting for the “perfect” moment to pitch or say yes to a big opportunity, let this be your nudge. Show up anyway. You might surprise yourself.