Leadership
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If I Were Starting My Business Today, Here’s How I’d Market It Differently…
Hindsight is 20/20, and if I could go back to Day 1 of my business, I’d do things…
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Want More Sales? Fix This One Thing First!
Most small business owners and solopreneurs think they have a marketing problem when, in reality, they have a…
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Solopreneurs & Small Business Owners: Want More Clients? Build Authority Online!
If you’re a one-person brand or running a small business, standing out isn’t just nice. It’s necessary. The…
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Your title doesn’t make you a thought leader.
But here is what does: → Sharing insights→ Engaging consistently→ Adding value→ Building trust And last but not…
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False information spreading about your brand online? Here’s how to combat it effectively and safeguard your reputation.
In today’s digital age, misinformation can spread like wildfire. To combat false information and protect your brand’s reputation:…
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From Freelancer to Brand: How to Market Yourself as a Solopreneur
Being a solopreneur is more than just freelancing. It’s about building a strong personal brand that attracts the…
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Building Trust as a New Leader: Two Key Strategies
Stepping into a leadership role? Establishing trust with your team is crucial for long-term success. Here are two…
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Leadership Lessons from Animal Farm: Don’t Let Power Change You
When I first read Animal Farm by George Orwell, I was a wide-eyed student who thought it was…
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Mastering the Balance: How Reporting Fuels Effective Leadership and Management
Running the food bank has taught me that effective leadership requires wearing two hats: that of a manager…
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Can Adaptability Make You a Better Leader?
In an era defined by rapid technological advancements, market shifts, and evolving workplace cultures, one leadership quality consistently…
Lauretta Ojukwu
Hello my name is Lauretta Ojukwu. I am an experienced marketer with over 25 years of experience in marketing. This blog is for insights, strategies, and tools for success in today’s dynamic business world
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