Hint: It’s not your pricing, your pitch, or your portfolio.
When I first started freelancing, I thought the hardest part would be finding clients. And in many ways, it was. But looking back, there was one subtle mistake I made that kept me stuck longer than it should have.
I underestimated the power of clarity.
Not just clarity in what I did but in how I talked about it.
I’d introduce myself as “a marketing consultant” or “a freelancer who helps with content and strategy.” Which is true but it’s also vague. And when clients hear vague, they don’t feel confident. They feel confused. And confused people don’t buy.
Over time, I learned to stop selling everything and start focusing on what I do best. More importantly, I learned how to communicate that clearly and simply without the fluff.
💡 Here’s what I wish I knew sooner:
- Don’t try to be everything to everyone
- Speak your value in plain language
- Focus on the outcome, not just the service
You don’t need a fancy website or years of experience to attract clients. You need clarity, confidence, and the willingness to show up consistently.
If you’re just starting out, I see you. Keep going. Focus your message and the right clients will find you.