Essential Marketing Tools I Wish I Had 10 Years Ago


Because DIY doesn’t have to mean doing it all the hard way.

When I started freelancing, I thought I had to do everything myself by hand, from scratch, and with zero help. I wasted hours on tasks that could’ve been automated, streamlined, or simplified.

Now, I work smarter not harder. And these are the tools I wish I had back then.

🔧 1. Trello or Notion (for project management)
Back then: sticky notes, email threads, and crossed fingers.
Now: organized workflows, checklists, and zero missed deadlines.

✏️ 2. Canva (for quick visuals)
Back then: trying to make PowerPoint look “modern.”
Now: polished graphics in minutes even if you’re not a designer.

📬 3. ConvertKit or MailerLite (for email marketing)
Back then: copy/pasting emails and BCCing everyone.
Now: automated, personalized, professional.

📊 4. Loom (for client updates)
Back then: long emails clients didn’t read.
Now: 3-minute video updates that build trust and clarity.

💬 5. Grammarly (because words matter)
Back then: typos that made me cringe later.
Now: clean, confident writing that reflects my best self.

You don’t need fancy tech to get started. But having a few trusted tools can save you time, elevate your professionalism, and make your day feel just a little less chaotic.

If you’re in the early stages, don’t be afraid to invest in what helps you work well. It’s not about looking impressive. It’s about making space for the work that matters most.