Ever sent an email campaign that felt like a masterpiece… only to get crickets in response?
You’re not alone. Inboxes are crowded, attention spans are short, and bad email habits are everywhere. But if you fix these three common mistakes, you’ll turn your emails into engagement machines:
🚫 Mistake #1: Weak Subject Lines
If your subject line doesn’t stop the scroll, your email never gets read.
✅ Fix: Use curiosity, urgency, or personalization. Example: “Lauretta, your next big opportunity is here!”*
🚫 Mistake #2: Long, Boring Emails
People skim. If your email looks like an essay, it’s getting ignored.
✅ Fix: Keep it short. One clear message, one CTA. Format for easy reading (think bold text, bullet points, and white space).
🚫 Mistake #3: No Clear Call to Action (CTA)
If your email doesn’t tell people what to do next, they won’t do anything.
✅ Fix: Be direct. “Click here to book your spot.” “Reply with YES if you’re interested.” Make it obvious.