Most small business owners and solopreneurs think they have a marketing problem when, in reality, they have a messaging problem.
If your audience doesn’t instantly understand what you do and why it matters to them, they won’t buy.
I see this mistake all the time:
1. Vague positioning – “We offer innovative solutions for businesses.” (What does that even mean?)
2. Feature dumping – Listing product specs instead of benefits.
3. Talking about YOU instead of THEM – “We’re the best in the industry” vs. “Here’s how we solve YOUR problem.
THE FIX: Make your message painfully clear.
1. Clarify your value proposition – What’s the problem you solve?
2. Speak your customer’s language – Use words they would say, not industry jargon.
3. Focus on outcomes – People don’t buy products; they buy solutions to their problems.
Here’s a simple test: Show your website or social media bio to a stranger for 5 seconds. If they can’t immediately tell what you do and who you help, it’s time to rewrite it.
Your message should be so clear that a 10-year-old could explain it to someone else.
What’s one thing you changed in your messaging that made a huge impact? Drop it in the comments!