Let’s be honest… AI is doing A LOT of the heavy lifting in marketing.
It analyzes customer behavior faster than we ever could.
It segments audiences with precision.
It automates emails, ads, and even content creation.
Sounds like a dream, right? But here’s the BIG question:
Are we relying on AI too much?
Too many marketers are plugging in AI, hitting “automate,” and calling it a strategy. But the best marketing still requires:
Human creativity – AI can optimize, but it can’t truly innovate.
Emotional intelligence – AI predicts behavior, but it doesn’t feel what your audience does.
Strategic thinking – AI follows patterns, but it doesn’t challenge them.
