Real stories. Hard-earned lessons. A little hope—and a lot of heart.
If someone had told me 25 years ago that I’d one day be creating videos and writing blogs to support freelancers, I wouldn’t have believed them. Back then, I was just trying to prove myself—hustling in boardrooms, building strategies, writing copy late into the night, hoping each campaign would be “the one.”
And over the years, I did climb. I led teams, launched global campaigns, and worked with brands big and small. But here’s the truth: it wasn’t the titles or the accolades that stayed with me. It was the learning. The pivots. The people.
Especially when I stepped into freelancing.
Freelancing gave me freedom but not without friction. I’ve had days full of joy, and others where I questioned everything. I’ve made every mistake you can imagine and I’ve helped others avoid them. That’s why I’m here now.
This channel is a space for freelancers who want more than just motivational quotes. It’s for people who want to build sustainable, profitable businesses and who care about doing meaningful work.
Here’s what you can expect:
- Real conversations about what freelancing really looks like
- Lessons from the frontlines of marketing, what’s working now, not just what worked in 2010
- Tools, insights, and honest encouragement to help you build a business you’re proud of
This isn’t about being perfect. It’s about being honest, intentional, and growing together.
If that sounds like your kind of space. Welcome. I’m glad you’re here.