Marketing
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The ABCs of Branding: Building a Strong Foundation for Your Business
Introduction Branding is more than just visuals. It’s the essence of what makes your business unique. In a…
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Email Marketing Made Easy: Start Your First Campaign Today
In a world filled with social media and instant messaging, email marketing remains a standout for businesses aiming…
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Content Marketing for Beginners: Blogging, Videos, and More
Content marketing is one of the most effective ways to attract, engage, and retain your audience. It’s about…
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Social Media Marketing for Beginners: Platforms, Tips, and Tools
Unlocking the Power of Social Media Social media marketing is no longer optional it’s essential for businesses of…
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Understanding Your Target Audience: A Beginner’s Guide to Market Research
Get to Know Your Audience: Why Market Research Matters Marketing without knowing your audience is like speaking without…
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Paid Advertising on a Budget: Google and Social Media Ads for Beginners
Here’s how you can run successful paid advertising campaigns without blowing your budget. 1. Start with Google Ads:…
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Breaking Free from Marketing Inertia
Let me tell you about Julia, a seasoned marketing pro who’d been in the game for years. She…
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Measuring Marketing Success: Key Metrics Every Beginner Should Track
In marketing, success is more than just running campaigns—it’s about understanding their impact. Measuring performance helps you determine…
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How to Create a Simple and Effective Marketing Plan
Your Blueprint for Marketing Success Every successful marketing campaign starts with a plan. But if you’re new to…
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Authentic Marketing: The Secret to Lasting Connections
Consumers crave authenticity in today’s digital age. They’re tired of feeling like just another number or sale. What…
Lauretta Ojukwu
Hello my name is Lauretta Ojukwu. I am an experienced marketer with over 25 years of experience in marketing. This blog is for insights, strategies, and tools for success in today’s dynamic business world
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